Sell Your Business With a Dedicated Advisor
Sundance Financial works one-on-one with business owners to evaluate, position, and sell their companies discreetly.
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Our Proven Process
Here's what you can expect when working with us:
Consultation
Valuation
Listing
Offers
Closing
Who We Work With
Sundance Financial works with owner-operated small businesses across the United States, typically with annual revenues under $5 million. Our clients include service businesses, retail operations, food and beverage, healthcare practices, construction firms, and more.
Most of our clients are selling a business for the first time. They want an advisor who understands the Main Street market — where businesses are valued on Seller's Discretionary Earnings (SDE), deals are structured as asset purchases, and confidentiality is critical to protecting employees, customers, and the business itself.
Whether you are planning an exit in the coming months or simply exploring your options, we can help you understand what your business is worth and what a realistic sale process looks like.
What Sellers Are Saying
Ed was a huge help throughout the sale of my company. He explained the process very clearly from the start, and helped me handle tough negotiations with buyers.
Edouard is one of the best advisors I've worked with. He is highly professional and cares a lot about his clients. His attention to detail makes a real difference.
He was very helpful and cared about my business and my goals. He always made sure I knew what was happening and what my options were. He made selling less stressful.
How We Can Help
Our comprehensive approach ensures you get the best possible outcome for your business. Not just the best price, but the right buyer.
Business Valuation
We review your financials and perform a thorough assessment to establish a data-backed Opinion of Value for your business.
Learn More →Marketing & Promotion
We prepare world-class promotional materials and help you market your business to serious and qualified buyers.
Learn More →Negotiation Support
We provide expert guidance through offers, terms, due diligence, and closing to help you avoid common deal pitfalls.
Learn More →Frequently Asked Questions
How long does it take to sell a small business?
Most small business sales take 6 to 12 months from initial valuation to closing. The timeline depends on your industry, asking price, financial readiness, and buyer demand. Businesses that are well-prepared and priced in line with market comparables tend to sell faster.
How much does it cost to work with a business broker?
Business broker compensation typically ranges from 8% to 15% of the final sale price for Main Street businesses. This compensation can include both an upfront retainer and a success fee paid on closing. Beyond the broker fees, sellers should also budget for legal fees, accounting costs, and potential tax obligations on the gain.
How do you keep the sale confidential?
Confidentiality is central to our process. We never reveal your business identity in marketing materials. Prospective buyers must sign a Non-Disclosure Agreement before receiving any identifying details. We also screen buyers for financial qualification before sharing sensitive information, so only serious, vetted candidates learn about your business.
What types of businesses do you work with?
We work with owner-operated small businesses across a wide range of industries, including service businesses, retail, e-commerce, food and beverage, healthcare practices, and more. If you are unsure whether your business is a fit, schedule a free consultation and we will let you know.
How do I sell my small business?
Selling a small business typically involves five stages: getting a professional valuation, preparing marketing materials, finding and vetting buyers, negotiating an offer, and completing due diligence through closing. The process usually takes 6 to 12 months. Most owners work with a business broker or M&A advisor to manage the process confidentially and maximize their outcome. Read our step-by-step guide to selling your business for a full breakdown of each phase.
How much is my business worth?
Most small businesses sell for 2 to 4 times their Seller's Discretionary Earnings (SDE), with the median sale price around $345,000. Where your business falls in that range depends on factors like industry, growth trajectory, customer concentration, and owner dependency. You can try our free valuation calculator for a quick estimate, or request a free professional valuation for a detailed analysis.
Can I sell my business without a broker?
Yes, but it is significantly harder. Selling without a broker means handling valuation, marketing, buyer screening, negotiations, and legal coordination yourself — all while continuing to run the business. Most owners who sell without representation struggle with pricing accuracy, buyer qualification, and confidentiality. A broker also brings a network of pre-qualified buyers and experience structuring deals to protect the seller's interests. That said, if your business is very small or you already have a buyer in mind, going without a broker can make sense.
What happens during due diligence?
Due diligence is the 45- to 60-day period after a buyer signs a Letter of Intent. During this time, the buyer reviews your financials, contracts, leases, employee agreements, and operations in detail. They may also conduct site visits and speak with key employees (with your permission). Your role is to provide requested documentation promptly and continue running the business normally. Having organized financial records and clean documentation before listing can significantly speed up this stage.
About Sundance Financial
Sundance Financial is a business brokerage that helps small business owners sell their businesses. We provide professional valuation, confidential marketing, buyer qualification, negotiation support, and deal management — from the first conversation through closing.
We work primarily with founder- and owner-operated businesses. Most of our clients are selling for the first time and want an advisor who will represent their interests throughout the process.
Our founder, Edouard, has spent the past decade working with leading investment banks, private equity firms, and top consulting companies on deals worth hundreds of millions. He holds an MBA from Harvard Business School, where he graduated at the top of his class as a George F. Baker Scholar.
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