Selling

3 Criteria for a ‘Sellable’ Business

Title slide: 85% of small businesses will fail to sell
Chart showing 12M of 33M US small businesses are held by retiring owners
Slide on survivability: the business must function without the owner's daily involvement
Slide on transferability: value must be tied to assets, systems, and contracts that can be passed to a new owner
Slide on profitability: buyers must be given confidence that they can earn a fair return
Closing slide: most of this is within your control - plan in advance and prepare early
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85% of small businesses fail to sell.

Despite the prevailing ‘silver tsunami’ narrative promising to bring 12 million SMBs to market over the next 10-15 years, the vast majority of small businesses will not find new owners.

Why? Most fail to meet the 3 minimum requirements that make for a ‘sellable’ business:

  1. Survivability: The business must function without the owner’s daily involvement.
  2. Transferability: Value must be tied to assets, systems, and contracts that can be passed to a new owner.
  3. Profitability: Buyers need to have confidence that they can earn a fair return on their investment.

For business owners: the good news is that most of this is within your control. Advance planning and early preparation can have a significant impact on your business’ sellability and value.

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